Greeting cards are popular for sending special messages for the people you care about. However, do you know that these illustrated, folded cards that contain expressions of friendship and thoughtful remembrance for the people who matters to us the most can be used as a tool for effective marketing? Well, we are not saying that you give your clients greeting cards in pretentious care. Because greeting cards are meant to be given on special occasions, send these in heartfelt purpose—that’s how you make lasting relationships with your customers.
E-Cards of Printed Cards?
Many companies are using the internet to send holiday messages and birthday greetings. Though this advocates environment-friendliness which is very positive, many of us still wanted to receive chic cards in our mail posts. With printed cards, we can enjoy it being displayed in our own businesses for a while to make our customers see how our suppliers or other clients have thought enough of us, making a trouble of sending a beautiful card. One of the best advantages of printed cards is that e-mailed greetings are a bit impersonal. Physically mailing a card with your signature or with a handwritten note provides greater impact.
What makes a greeting card an effective marketing tool?
No matter what the occasion is, sending a card to your clients is an effective promotional material. It demonstrates that your business has listened to the customers and made a note of important events in their life. Even though a customer knows that it is part of a marketing strategy, still the thought counts. Another reason to send greeting cards is to make your business relationship elevate in a more personal level. This is one of the best ways to encourage customer loyalty that is vital for profitable growth.
What are the types of greeting cards you can send out?
- Birthday Cards
- Valentines Cards
- Mother’s Day Cards
- Father’s Day Cards
- Anniversary Cards
- Get Well Cards
- Holiday Cards
- Business Card Size
- Friendship Cards
- Announcement Cards
- Photo Cards
- Personalized Cards
- Retirement Cards
- Congratulations Cards
- Graduation Cards
Here are tips to make your greeting cards effective:
- Create a good impression by creating a card made with quality materials and print. Ensuring a good quality card means that they will be more likely be used or kept.
- Make your card more personal by handwriting a note ( especially if you ordered seasonal cards in bulk).
- Add a special offer in your card. It can be a discount coupon presenting as a gift for special occasions such as birthdays and Christmas. A planner, calendar, or diary, custom made for your business (with good photos and graphics) is options for cool giveaways.
- Choose a printer that specializes in high-quality printing to ensure that the result will be pleasing.
Sending greeting cards perfect for your recipient can make a big difference on how your business is perceived. Whether your message is serious or comical, as long as it is from the heart, it will be surely appreciated.
